My buddy Dave Pell, of Rollyo and Davenetics fame, launched Addict-o-matic yesterday.  Addict-o-matic is an innovative yet simple to use news aggregator meant to give you a very quick snapshot of what’s going on based on a search term / topic.  Dave describes it as a service that:

… searches the best live sites on the web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up and what’s now.

I’ve been beta testing it for a bit, and I really like how it doesn’t require login credentials even when customizing.  Rather, it creates a unique URL you can share with friends.  You can also choose which sources you want displayed including WordPress.com search results.

Techcrunch reviewed it and said:

Addictomatic sports a very clean and manageable layout – a necessity given the amount of information it throws at you. Users can add, remove, and rearrange the location of each headline feed, and layouts can be saved by simply creating a bookmark. The site is also offering plugins to integrate Addictomatic into browser search fields.

The very smart Seth Godin agrees:

It’s pretty simple. It gives you a popurls type view of the web for any search term you can imagine. Nicely done.

Definitely worth checking out @ addictomatic.com